Over at the Go Media blog, they have a cool disccusion on whether or not designers should show their pricing. From the post:
“Go Media chooses not to advertise our rates on our site. Mostly because we don’t want to appear too “selly” on our site. Another reason, is our rates are generally higher than a lot of freelance competitors (we know we’re worth the price, but a client sometimes just goes by price alone and might talk himself out of even contacting us if he sees that Joe “Freelance” Designer has a much lower price).”
When I first started out I, I too showed my prices. It was easier and alot quicker than answering prices and the such. The downside was it pigeoned holed me in the lower tier of designers, I thought. A ala carte’ style of design. This is ain’t McDonalds! (Not even Burger King, “have it your way! Nope, more have it my way to make you look good. Wait did I say that aloud?) It also didn’t reflect my constant improvement either. A site I did 1 year (shoot, 6 months) ago is already my worse site. Cause I’m constantly getting better, so my prices should reflect that.
That brings us to the here and now. Usually, I have a “budget estimate” that kind of implies the level that I am working at. This helps weeds out the tire kickers and set a minimum I will work at. No more “Hey man, I need a full site and I got like $300″ which NOW is insulting! Waste of time (and money) to hear and deal with that. lol. Of course, I have an internal document that I use to base each project but by not showing it it helps fashion each quote to the client. Hopefully, my work is the real marker for pricing and getting of the work. Instead of “Websites for $150 plus business cards AND a logo. Hurry now!” type of campaigning. So I think you SHOULD show your pricing if you aren’t getting better and you WANT to stay at those prices and the level of clients you are at. If not, keep it to yourself, and let your skills dictate your price. or maybe I am wrong?